Marketing Research Made Easy

How well do you know your customers or clients? Have you sized up your competition? Do you understand how industry, economic, technology or other trends may impact your sales? Before you bring your product or service to market or expand into a new location, complete investigative analysis so you can create value for your target market. This workshop will help you do just that.
This workshop will help you to:
*Identify, explore and evaluate market opportunities
*Get comfortable using online research resources
*Learn how to calculate demand in the field using surveys, interviews, focus groups and more
*Create customer profiles for your target market
*Develop your value proposition

This specialty workshop includes guest speaker Lindsay Zamora from Boise Public Library.
Date: Thursday, April 28th
Time: 11:00 a.m. to 1:00 p.m.
Cost: Complimentary - but you must register to reserve a space  
Place: Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID
Parking: Eastman Garage or other downtown garages
Registration: Email idresources@zionsbank.com or call 208-501-7573 to reserve your seat
Seating: Limited to 18